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He worked up the courage to wait outside Jay Z’s New York office and hand him a CD of beats he produced in hopes of the hip-hop mogul using them for his own album. Born in Frankfurt, Germany, and raised in Fayetteville, North Carolina, he waited until after he graduated college with a degree in communications (with magna cum laude honours at that) to chase his music dreams. Writing this album helped me do that.”īorn Sinner proves the rapper, born Jermaine Cole, can meet the weighty expectations that come with being a Jay Z protege.Ĭole’s story is one of rap’s best Cinderella tales. I just started to embrace the fact that things will be different. “I had a lot of resistance, and not just to fame,” he said later over cocktails. This chain that I bought, you mix greed, pain and fame, this is heinous result.” In Chaining Day he raps: “Look at me, pathetic. I’m a rapper.”īorn Sinner his new album, which debuted at No 2 on the Billboard 200, is a compelling mix of Cole’s low-key self grappling with the pressures and temptations that come with high-profile rap success. “No, I’m a doctor,” Cole deadpanned before catching himself and softening his tone. “Who designed it?” And, “Are you a rapper, or something?” “Is it real?,” asked the guest referring to the pendant. When someone finally approached Cole, it was hardly with the gaze of a star-struck fan. The only clear spoil of fame? A striking diamond pendant hanging from his neck.Ĭole’s invisibility was ironic given that the 28-year-old recently headlined alongside Beyonce, R Kelly and Snoop Dogg at one of the summer’s most high-profile music festivals in the US.īut in Beverly Hills, the hotel guests were none the wiser. He had no entourage (a rarity by hip-hop standards) and appeared unassuming in a plain T-shirt and jeans. Rapper J Cole didn’t attract much attention during a recent photo shoot at an upscale Beverly Hills hotel.